Case Study - The Running Room

The Running Room is an Alberta-based company that originated in 1984 out of founder John Stanton's wish to purchase quality running shoes from someone knowledgeable about the sport. What began as a small one-room store in the renovated living room of an old house in Edmonton has now expanded into 90 locations across North America. The Running Room first decided to work with Lloyd Sadd Insurance in 2003. Since then, the two companies have developed a relationship based on trust, reliability, and exceptional insurance coverage. The Running Room needed an insurance company that had the expertise and knowledge to support its expansion into the United States. While dealing with its expansion, the Running Room found that it could rely on Lloyd Sadd Insurance to deliver effective, professional solutions for its American-based insurance needs.

The Running Room needed an insurance provider with an in-depth understanding of the U.S. market, and Lloyd Sadd Insurance found a provider that could meet these specific needs and provide a reasonable policy. Lloyd Sadd Insurance and its staff worked hard to develop a good working relationship with the Running Room. They ensured there was always open and consistent communication, especially when it came to one-on-one interaction with both companies' staff. Lloyd Sadd Insurance's team was always accessible, responding quickly and with clarity when the Running Room had any questions or concerns. They delivered the Running Room what they promised and outlined from the start what they could deliver and how they would deliver it. In addition to helping the Running Room find a U.S. insurance provider, Lloyd Sadd Insurance also provided the company's staff with useful seminars that identified and highlighted different risks and insurance issues.

Lloyd Sadd Insurance clearly outlined all possible risks facing the Running Room and enabled it to improve its management of risk. As its insurance advisor, Lloyd Sadd Insurance works closely with the Running Room to deliver appropriate coverage that is relevant to the retail environment in which the Running Room operates. This particular example illustrates Lloyd Sadd Insurance's expertise in the retail industry and the wide-ranging services it is able to provide due to its industry specializations.