Case Study - Liquids in Motion

Liquids in Motion (LIM) is a family-owned and -operated company that transports chemicals and drilling fluids for customers in the oil and gas industry. LIM first started out as a single truck hauling oil and water and has now grown into a 50 unit company with operating authority throughout North America.

Since LIM's was incapable of operating without extensive insurance coverage, it needed a dependable insurance company that could help support its business and act with its best interests in mind. It needed an insurance partner. Lloyd Sadd Insurance's team, consisting of loss-control expert Brian Lowe and case managers Christy Sichkaryk and Martin Willey, achieved this and more for LIM. They developed long-term relationships with LIM's staff and essentially became part of LIM's team. As with any good relationship, Lloyd Sadd Insurance took the time to familiarize itself with LIM's data and learn about the company as a whole. Due to the nature of the company's work and its service reach across North America, the team recognized that LIM would need extensive risk coverage. The insurance team acted on LIM's behalf, sourcing underwriters and negotiating with them to get the best possible rates. With the team's help, LIM was able to establish long-term relationships with key insurance service providers.

Brian, Christy, and Martin's insight into LIM's business allowed them to extract valuable information which could then be used to promote LIM to potential providers. For example, when Lloyd Sadd Insurance secured Zurich as an underwriter for LIM, it presented LIM so well that Zurich was persuaded to sign on. LIM remains confident that Zurich will not drop its coverage suddenly if an accident occurs, and Zurich remains confident that LIM is indeed a responsible, legitimate company. This strong relationship has led to stable, continuous insurance coverage and services for both companies.

Thanks to everyone's combined industry knowledge, the team was able to figure out where LIM should be in terms of insurance coverage positioning. According to Paul Stennett, LIM's General Manager, Lloyd Sadd Insurance is working as if it is "on the inside looking out, rather than on the outside looking in". Lloyd Sadd Insurance has smoothly integrated itself into LIM's business, improved the company's bottom line, and become the insurance advisor that LIM ultimately needed.