Lloyd Sadd Partners with Atrix Insurance to Expand Services Across Hinton, Edson, and Drayton Valley
May 13, 2025
Lloyd Sadd Insurance Brokers, a founding Navacord Broker Partner and one of Alberta’s leading insurance brokerages, is excited to announce their partnership with Atrix Insurance, effective April 1.
This partnership represents a key milestone in Atrix’s continued growth journey. With Lloyd Sadd’s deep roots in Alberta and history of excellence since 1941, both firms share a vision to elevate client service while preserving the trusted relationships built over time. Their collaboration will continue to provide clients with expanded national resources and markets, diverse product and service offerings, and enhanced local service backed by a greater provincial and national expertise.
“As we continue to grow, it’s important to align ourselves with partners who not only bring scale and resources, but who also share our values and commitment to personalized client service,” said Erin Matton, CEO of Atrix Insurance. “Partnering with Lloyd Sadd allows us to enhance our capabilities while staying true to who we are.”
“Both Atrix Insurance and Lloyd Sadd share a deep commitment to nurturing long-standing relationships with their clients, partners, and local communities.” says Chris Huebner President & CEO of Lloyd Sadd. “Through this partnership, clients will continue to receive the personalized, expert care they have come to trust, while benefiting from the expanded resources and innovative solutions the partnership brings.”
Clients can expect the same great team and no disruption to the exceptional service they’ve always experienced. Atrix Insurance will eventually transition to the Lloyd Sadd brand, but this will not impact the core team or service offerings. In fact, the expanded partnership will make it easier for teams to provide tailored solutions and a broader range of specialty products and services.
This collaboration marks the beginning of an exciting new chapter, where Atrix Insurance and Lloyd Sadd work hand-in-hand to build stronger relationships, drive innovation, and provide enhanced value to clients and communities across Alberta.
About Lloyd Sadd
Since 1941, Lloyd Sadd has built a reputation based on partnership, expertise, entrepreneurship, and community support. The company’s culture shapes its interactions with clients and the community, reflecting its dedication to providing genuine value and establishing strong relationships.
About Atrix Insurance
Atrix Insurance is a locally operated brokerage in Alberta, dedicated to providing personalized insurance solutions and expert advice tailored to the needs of clients in Hinton, Edson, and Drayton Valley. With a commitment to client service, Atrix ensures clients have access to support whenever they need it.
About Navacord
Founded in 2014 and headquartered in Toronto, Ontario, Navacord is one of Canada’s largest and fastest growing multi-line insurance brokerages and financial services firms. With $5 billion in premiums, Navacord stands as a leader in commercial and personal insurance, travel and specialty, group benefits, and financial planning.
Built on the vision of keeping the Canadian entrepreneurial spirit alive, we have grown to operate over 50 local brands from coast to coast. Our expert advisors deliver local touch service, trusted advice, and tailored solutions alongside Navacord’s national strength and resources.
Navacord has become the preferred partner for entrepreneurial insurance brokerages seeking to grow as a part of something bigger while maintaining a commitment to client success and their ability to support their communities.
For more information or media inquiries, please contact:
Ryan Miller
Vice President, Brand Experience