Navacord Broker Partners, Lloyd Sadd and Iridium, Unite to Form Leading Western Canadian Brokerage
Calgary, AB, May 6, 2025 – Lloyd Sadd Insurance Brokers and Iridium Risk Services are excited to announce their merger, effective November 1, 2025, creating one of the largest and most experienced full-service brokerages in Western Canada. This partnership marks a significant milestone for both companies, providing enhanced services, innovation, and expertise for their valued clients. The decision to unite was driven by common values and a shared commitment to excellence.
The merger represents a path to growth for Lloyd Sadd, a founding Navacord Broker Partner, and Iridium, a Navacord Broker Partner since 2015, both leaders in their respective areas that offer specialized industry-based advice and technical expertise tailored to the unique needs of their clients.
Chris Huebner, President & CEO of Lloyd Sadd, expressed confidence in the partnership, stating, “We believe by joining forces with Iridium, we can further elevate our ability to meet and exceed the growing expectations and complexity of our clients while supporting communities and local businesses across Alberta and Western Canada. This partnership aligns with our commitment to providing innovative solutions and superior client service.”
While current clients can expect the same high standard of service and dedication they have always received, the merger allows the combined organization the ability to offer a broader array of services and expertise as a true multi-line player, including insurance, benefits and pension, life and wealth management, and private client solutions.
“Our success has been predicated on the trust of our clients as a result of the strong technical advice and service delivery that has always been our top priority. That remains unchanged as we join forces with Lloyd Sadd,” says Berto Di Manno, President & CEO of Iridium. ” This partnership opens new horizons for growth and innovation, and we are committed to ensuring our clients benefit from our expanded strength, enhanced technical expertise, and combined team.”
Iridium will form a new division, Lloyd Sadd Specialty, that will focus on providing expertise and service options to complex and risk managed clients. Iridium and Lloyd Sadd leadership will continue to hold leadership roles in the combined organization, with Andy Barker taking on the role of Vice President, Lloyd Sadd Specialty. Berto Di Manno, President & CEO of Iridium will move into the role of Executive Chairman and Chris Huebner will retain the role of President & CEO of the combined business.
About Lloyd Sadd
Since 1941, Lloyd Sadd has built a reputation based on partnership, expertise, entrepreneurship, and community support. The company’s culture shapes its interactions with clients and the community, reflecting its dedication to providing genuine value and establishing strong relationships. For more information, please visit www.lloydsadd.com
About Iridium
Iridium has been a respected name in the industry for 20 years, known for its technical expertise, risk management focus, client-centric approach and strong corporate culture. For more information, please visit www.irsnavacord.com
About Navacord
Founded in 2014 and headquartered in Toronto, Ontario, Navacord is one of Canada’s largest and fastest growing multi-line insurance brokerages and financial services firms. With $5 billion in premiums, Navacord stands as a leader in commercial and personal insurance, travel and specialty, group benefits, and financial planning.
Built on the vision of keeping the Canadian entrepreneurial spirit alive, we have grown to operate over 50 local brands from coast to coast. Our expert advisors deliver local touch service, trusted advice, and tailored solutions alongside Navacord’s national strength and resources.
Navacord has become the preferred partner for entrepreneurial insurance brokerages seeking to grow as a part of something bigger while maintaining a commitment to client success and their ability to support their communities.
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