Lauren Friedrich

Vice President, Benefits & Pension Operations

Lauren began her journey in the insurance industry in 2012, shortly after graduating from the University of Alberta. Born and raised in Edmonton, she quickly established herself as a trusted advisor, drawing on the wisdom of exceptional mentors in the group benefits field. Her technical expertise and client-first approach, combined with a genuine passion for helping others, has shaped her career as both a small business owner and a leader in the group benefits community. She believes in putting people first—whether it’s guiding clients through complex insurance decisions or leading her team with empathy and integrity.

Lauren is instrumental in integrating technology and AI into benefits models, giving our clients access to valuable insights and helping identify key areas of risk. By leveraging analytics, her team delivers tailored solutions that improve client experience and maximize the value of their benefits. Her dedication to innovation means our clients benefit from the latest advancements in the industry, ensuring their coverage evolves with their needs.

Her active involvement in the Edmonton aerial arts community and love for staying active, spending time in the mountains, and traveling reflect her energetic approach to life and work.